Business unit strategy

The business units’ strategy is based on two pillars: optimising business processes and strengthening market positions.

Optimising business processes

In difficult economic times it is all the more important that processes are flexible, fast and cost-efficient. There is therefore a strong focus on optimising the business processes in the value chain. Flexibility, good service provision and efficiently organised production and fabrication are the most important aspects of this. In order to achieve the best possible competitive position, the business units produce close to the market and where possible in countries where wage costs are low.

Strengthening market positions

The second strategic pillar is aimed at improving market positions. This will be achieved not only by means of organic growth, but also by acquiring businesses in order to expand the product portfolio and strengthen positions in emerging markets. As a result of the current financial position, the focus will, for the time being, be on organic growth of the separate business units. In order to do this, innovative capacity, geared to both products and processes, will have to be increased and marketing & sales will have to become more professional.